How I Plan Content: Quarterly, Monthly, Week-Of
One sentence per quarter, four topics per month, and the actual posts decided the week they ship. The rule: plan at the resolution that doesn’t lie to you yet.
I'm Audrey. I run Lucky No. 12, a deliberately lean marketing agency, and the reason a small team can carry a full client roster is AI plus automation. Claude triages my inbox every morning, a bot texts me my meal plan on Sundays, and my week is planned before I open my laptop on Monday.
Everything here shows the actual stack: the tools, the prompts, and the workflows, with the exact steps to build them yourself. If a tutorial can't pay for itself in saved hours, it doesn't get published.
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The newsletter
Two emails a week, free to read. Tuesdays get an essay on running a lean business with AI. Fridays get a step-by-step tutorial you can build the same afternoon. Written by an operator who ships this stuff daily, so you can skip the 40-minute YouTube version.
Subscribe on SubstackOne sentence per quarter, four topics per month, and the actual posts decided the week they ship. The rule: plan at the resolution that doesn’t lie to you yet.
The ten-minute phone audit that bought back about an hour a day. Three notifications survive. Everything else goes silent, on purpose, once a month.
Talk for eight minutes on Sunday night, paste one prompt, and Monday morning arrives pre-sorted into four buckets. The fourth bucket is the whole trick.
MCP connectors in plain language: which tools to connect first, the permission settings worth caring about, and the three weekly prompts that pay for the whole setup.
One assistant for work, one for health, one for the cosmic stuff. The exact setup for all three bots, and why splitting them is what makes them good.
The five-part setup that separates the Claude that runs a business from the one that shrugs at you. Context first, then the right tier, then your actual voice.